BRAND POSITIONING: Bird & Bee Honey is a local honey farm that makes small-batch products.
STRATEGY: Create a new logo and branding for honey jars and business cards. Bring the name into the logo illustratively.
AUDIENCE: Locavores, ages 1+, who enjoy honey and supporting small business.
VISUAL IDENTITY: Quirky, bold, and humble imagery.
1. Branded honey jars, front view
2. Branded honey jars, top view
3. Single honey jar, closeup
4. Head beekeeper’s business cards