BRAND POSITIONING:    Bird & Bee Honey is a local honey farm that makes small-batch products.

STRATEGY:    Create a new logo and branding for honey jars and business cards. Bring the name into the logo illustratively.

AUDIENCE:    Locavores, ages 1+, who enjoy honey and supporting small business.

VISUAL IDENTITY:    Quirky, bold, and humble imagery.

1. Branded honey jars, front view

2. Branded honey jars, top view

3. Single honey jar, closeup

4. Head beekeeper’s business cards