BRAND POSITIONING: Blue Salt Clothing is a luxury apparel company.
STRATEGY: To create branding that promotes Blue Salt’s luxury lifestyle. Put together a gift set for exclusive customer set.
AUDIENCE: Teenagers and millennials who identify as trend-setters.
VISUAL IDENTITY: Metallic, modern typography with the company’s salt crystal logo incorporated.
1. Full gift set, all elements
2. Branded T-shirt, folded
3. Branded T-shirt, modeled
4. Clothing tag, featuring salt crystal logo
5. Branded gift bag
6. Gilded gift certificate
7. Executive business cards, featuring logo
8. Executive business card, closeup