Blue Salt Clothing


BRAND POSITIONING:    Blue Salt Clothing is a luxury apparel company.

STRATEGY:    To create branding that promotes Blue Salt’s luxury lifestyle. Put together a gift set for exclusive customer set.

AUDIENCE:    Teenagers and millennials who identify as trend-setters.

VISUAL IDENTITY:    Metallic, modern typography with the company’s salt crystal logo incorporated.



1. Full gift set, all elements


2. Branded T-shirt, folded


3. Branded T-shirt, modeled


4. Clothing tag, featuring salt crystal logo


5. Branded gift bag


6. Gilded gift certificate


7. Executive business cards, featuring logo


8. Executive business card, closeup



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