Blue Salt Clothing

 

BRAND POSITIONING:    Blue Salt Clothing is a luxury apparel company.

STRATEGY:    To create branding that promotes Blue Salt’s luxury lifestyle. Put together a gift set for exclusive customer set.

AUDIENCE:    Teenagers and millennials who identify as trend-setters.

VISUAL IDENTITY:    Metallic, modern typography with the company’s salt crystal logo incorporated.

 

 

1. Full gift set, all elements

 

2. Branded T-shirt, folded

 

3. Branded T-shirt, modeled

 

4. Clothing tag, featuring salt crystal logo

 

5. Branded gift bag

 

6. Gilded gift certificate

 

7. Executive business cards, featuring logo

 

8. Executive business card, closeup

 

 

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