BRAND POSITIONING: Margaux Marchand is a contemporary fashion designer who specializes in high-end apparel and goods.
STRATEGY: Create a website, digital branding, and print collateral that conveys the designer’s aesthetic.
AUDIENCE: Women, ages 20-45, who enjoy on-trend fashion.
VISUAL IDENTITY: Sleek and contemporary, dark graphics with pops of bright color.
1. Homepage, displayed on desktop and on tablet
2. Homepage, displayed on tablet
3. Executive business cards