Osaka Cycling Adventures


BRAND POSITIONING:    Japanese cycling tour company that helps tourists explore the country on bicycle.

STRATEGY:    To create a website geared toward international travelers, available in the languages of the citizens most likely to visit Japan. Simplified execution that can transition from mobile to web to smart watch.

AUDIENCE:    Everyone, ages 5+, who desires an active vacation.

VISUAL IDENTITY:    Colorful, streamlined, and informative.


1. Homepage, displayed on desktop


2. Homepage, oriented vertically on mobile phone


3. Tour confirmation notification, displayed on Apple Watch





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