BRAND POSITIONING: Japanese cycling tour company that helps tourists explore the country on bicycle.
STRATEGY: To create a website geared toward international travelers, available in the languages of the citizens most likely to visit Japan. Simplified execution that can transition from mobile to web to smart watch.
AUDIENCE: Everyone, ages 5+, who desires an active vacation.
VISUAL IDENTITY: Colorful, streamlined, and informative.
1. Homepage, displayed on desktop
2. Homepage, oriented vertically on mobile phone
3. Tour confirmation notification, displayed on Apple Watch