Yellowfin Sushi


BRAND POSITIONING:    Yellowfin Sushi is a local, organic restaurant optimized for takeout.

STRATEGY:    To create a website geared toward online ordering. with an emphasis on Yellowfin’s create-your-own-roll option. The user can see a visual representation of their roll as they add more ingredients and toppings. This would minimize mistakes on both the user end and the restaurant’s.

AUDIENCE:    College students and young professionals who want fresh, customizable Japanese cuisine.

VISUAL IDENTITY:    Bright and playful colors and graphics on a charcoal background. Vector illustration style.



1. Ordering page, displayed on desktop


2. Mobile splash page and order confirmation page


3. Vector illustration scene of product


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