BRAND POSITIONING: Yellowfin Sushi is a local, organic restaurant optimized for takeout.
STRATEGY: To create a website geared toward online ordering. with an emphasis on Yellowfin’s create-your-own-roll option. The user can see a visual representation of their roll as they add more ingredients and toppings. This would minimize mistakes on both the user end and the restaurant’s.
AUDIENCE: College students and young professionals who want fresh, customizable Japanese cuisine.
VISUAL IDENTITY: Bright and playful colors and graphics on a charcoal background. Vector illustration style.
1. Ordering page, displayed on desktop
2. Mobile splash page and order confirmation page
3. Vector illustration scene of product